Challenge:

Ad agencies and production companies often struggle to find the ideal set that best represents the vision of the creative director. In some cases the set no longer exists or travel costs make it impossible to shoot on location.

Our Solution:

Create digital sets that people mistake for photographs and composite live action into the sets.

Results

We recreated Independence Hall for the Imax Film, We the People and then composited the founding fathers into the set. When the film was debuted we were asked how we received permission to film in the historic hall? The audience had no idea the shots were not filmed on location.